They are designed to provide pleasure in order to keep he viewers watching, and to encourage repeat viewing.
The starting point of the analysis is to explore whether the video is primarily performance- based, narrative- based or concept- based and how elements of each are used in it.
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| Andrew Goodwin |
Goodwin's theory is broken up into 6 key factors
1.Music video demonstrates genre characteristic
2. There is a relationship between lyrics and visuals
3.There is a relationship between music and visuals
4. The demands of the record label will include the need for lots of close ups of the artists.
5. There is frequently reference to notion of looking and particularly voyeuristic treatment of the female body
6. There is often intertextual reference.
I have found a few music videos of my chosen genre which illustrates and portrays Goodwins thoery. These videos show us how all elements of an ideal music video are combined together to actually make it look just like a successful one itself, using the Goodwin textual analysis thoery.
LMFAO- SEXY AND I KNOW IT
The video is a clear example of Goodwin's theory number two- a relationship between the lyrics and the actual music video itself.
Genre Characteristics
The genre of this song is Electro House which is a hard form of house music which is charaterized by a pominent bassline. Electro house is known for its heavy bass and its kick drum and usually has a tempo from between 125-135 beats per minute. Its origin was influenced by electro, pop and tech house.
Although this music video is from an electic house genre, it does no show scenes where a ful elements of he genre is shown. However, as mentioned before, this particular genre is charaterized by a pominent bassline, and by bassline it means by adding a little 'funk' in there. The music video shows 'funk' but does not portray strong elements of a bassline including instruments such as electric bass, cello and tuba which wa not included in the music video.
Relationship between the lyics and the music video
This music video shows a good use of the relationship between the lyrics and the music video which is Goodwins key factor number three.
The lyrics of the song perfectly illustrate with the music video when they sing "I'm in a speedo tryna tan my cheeks" and the video shows him doing the exact same thing.
Moreover, the main character is lifting weights whilst singing "girl look at my body". This shows the audience that the character is building up his body strength in order to attract the opposite sex.
MICHEAL JACKSON- SCREAM
This is a song by 'Michael Jackson' called 'Scream'. This video is clear example of Goodwin's theory number 3- a relationship between the visuals and the music video itself.
Relationship between the visuals and Music video
The theme of the song is about wanting to scream and Michael and his sister are in a spaceship which is usually seen as a small, chlostophobic area and wanting to scream is like wanting to escape from that small place. This gives the audience a clearer picture of how frustrating it is and makes us empathise with them.
The upside down shot of Michael Jackson helps the audience to see how chlostophobic an frustrated he looks and he wants to 'scream' likewise the whole idea of the video.
Genre Characteristics
The genre of this music video ranges from pop, funk, dance-pop and R&B. Unlike the previous example, this music video portrays the genre of pop, as it has pop written on the screen during the first few seconds of he video. The main elements of the genre pop is an urban, dancer, and during this video, the lead singer Micheal Jackson and his sister are dancing, which shows the visuals of the video has met with the genre of the song.
This vieo also ha a genre of electro rock, which is commony reffered to as eletro- rock, techno- rock and an digital- rock, generated wih electronic instruments. In the music video, itt shows the lead singer- Micheal Jackson breaking/smashing the rock guitar which is a prop/symbol of the genre electro- rock.
Are there are close ups of the star image?
As mentioned before, the star image is of course Micheal Jackson himself. Micheal Jackson was a very well known American singer, dancer, songwriter and an actor. Due to his popularity worldwide, he is of course recognise as a star image of any music video he creates. Like any other song, this song contains many close up shos of Micheal Jackson, as this is what the audience and his viewer would like to see.
Comparing both images together, one is a close up of he star image and one is a medium shot of the star image and his sister. The audience wold prefer to see the second image more as he is the main lead singer and peole listen to his songs due to his fame as a peron himself. This is why the music video has many close up shots of Micheal Jackson as he is the star image.
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